A Festive Merry Go Round
Rosewood Hotel
DESIGN
Concept
season of
loving reunion
Translating the traditional mid-autumn tale with playful elegance, we designed for Rosewood Hong Kong a heartwarming mooncake bag to accompany your moon-gazing nights. The romantic tale begins through the ornate frames of tradition into the intriguing scene of the moonlit lotus pond, as adorable lunar bunnies hop and chase in a merry-go-round of festive joy.
An exquisite
blend of grace
& whimsy
come to life
joyous spirit
An exquisite
blend of
grace &
whimsy
come to life
joyous spirit
As you explore the intricate details of our brand pattern, you’ll discover the deep-rooted symbolism and cultural significance behind the Mid-Autumn Festival – The lotus pond, represents purity and enlightenment, serves as a serene backdrop for the whimsical lunar bunnies, embodying happiness and the spirit of togetherness.
THE PROCESS
KEY ART
Brand
Experience
As the enchanting bunnies gather in springing leaps around the moon, here is a design to bring you and your loved ones heartwarming joy in this season of loving reunion.
With stylish circularity, the leather cabinet of drawers swivels out to reveal delectable mooncakes in delight. The interweaving pattern is embossed on envelopes, vouchers and gift bags, presenting a cohesive campaign in playful elegance balanced with a luxurious touch.
