To a great head start
FC Barcelona
DESIGN
Concept
more than a club
more than proud
In welcoming the year of the Tiger, we captured the endurance and grit of FC Barcelona. Adapting to the times of Covid, the Barcelona film team and our creative team in Hong Kong co-created via Zoom. Explore the project that crossed continents to bring energy in times of darkness.
A new year
illuminated &
driven by ambition
for a great head start
A new year
illuminated &
driven by
ambition
for a great head start
Video Concept
Script & Editing
In cool beats and saturated hues, we art directed and created the video campaign of FC Barcelona, taking the club with strength and grit, into the next new height.
As the festive red and chromatic blues colour each player of FC Barcelona. The video plays with oriental rhythms, transcending from dark to light, as the players gear up and prep themselves for the next new height with the determination of a prowling tiger.
