The Diamond Rewards
Estee Lauder
DESIGN
Concept
a message
of prestige
To reflect the elegance and exclusivity of the brand and its prestigious VIPs, the yellow diamond, known to be the rarest diamond in the world, is casted to shine bright amongst a mysterious blue sky dipped in the brand’s signature blue.
THE PROCESS
KEY ART
A precious gem
to behold
& exclusivity
A precious
gem to
behold
& exclusivity
Brand
Experience
The team understood the epitome of luxury and created the main visual exclusive for our VIP customer loyalty program in the greater China. An absolute joy to work with, they took the essence of our corporate identity and translated our creative brief perfectly into unique, beautiful concepts. We have just finished working with them on a second project for the December campaign and remain happy with the consistent high standards of the team.’
– Alex Slavycz, Vice President of Creative, Estée Lauder APAC
