Client: Pacific Century Place
Category: F&B
Work Scope: Brand Identity / Collaterals Design / Logo / Print & Packaging
Client: Pacific Century Place
Category: F&B
Work Scope: Brand Identity / Collaterals Design / Logo / Print & Packaging

DESIGN
Concept

from kitchen
to table

As a contemporary food pavilion, PAC10 differentiate itself from local foodcourts by bringing accessible quality food to all. Set within the vibrant Pacific Century Place, a newly established office building in the heart of Jakarta, PAC10 showcases a tantalizing collection of ten restaurants, each offering a diverse range of colorful delicacies and cuisines. Come hungry, leave with a smile, and let PAC10 take you on a fun-filled gastronomic journey!

LOGO
DESIGN

A playful feast

     of culinary fun

a tantalizing collection of
ten restaurants
savour the fun
of dining

A playful

    feast of

culinary fun

a tantalizing collection of
ten restaurants
savour the fun
of dining

 The creative brief was to create a fun, contemporary and brand with associations to food and cooking, adding energy and colour to the lives of the office workers in the building and the surrounding CBD area, whisking them away from work and into culinary delights.

The process

KEY ART

Brand
Experience

In the logo design, we playfully transformed the 10 into a spatula and a pan, cooking up a sizzling hot PAC10 identity. The visual identity design took it a step further, serving up a plate and chopsticks cleverly representing 1 and 0 in fun geometries.

With a vibrant burst of yellow, green, and blue, the brand identity is here to cook up a visual feast. From eye-catching signages to aprons and takeaway food boxes, the identity of PAC10 invites you to indulge in pure enjoyment and fun.