Client: Sun Hung Kai Properties
Category: Properties
Work Scope: Art Direction / Brand Identity / Copywriting / Hoarding Design / Illustration / Key Visual / Logo & Logotype / Map Design
Client: Sun Hung Kai Properties
Category: Properties
Work Scope: Art Direction / Brand Identity / Copywriting / Hoarding Design / Illustration / Key Visual / Logo & Logotype / Map Design

DESIGN
Concept

A lifestyle of
boundless discoveries

Welcome to Sai Sha’s website, where offline and online experiences seamlessly merge. Follow the animated ball as it transforms from the sun that bounces into a tennis ball as you scroll. Our copywriting and map design enrich the online showcase of Sai Sha to entice curiosity for exploration of its offline experience.

LOGO
DESIGN

        Sun accent

to radiate

   positive energy

Sun accent

       to radiate

positive

energy

Witness the process behind our logo design for Sai Sha, where it serves as the pivotal element in establishing the brand identity.

Our logo design carries a sun accent that doubles as a playful ball to radiate a positive energy. The logotype is purposefully designed to be broader, representing the diverse range of offerings and the spacious low-rise environment that defines this flourishing destination.

THE PROCESS

KEY ART

Refresh your senses

      & unveil inspiring

wonders for all

a wonderland
for all

 

   Refresh

   your senses

& unveil

      inspiring

wonders

for all

a wonderland
for all

Immerse yourself in an enchanting world as we infuse vibrant energy into the community of Sai Sha, the latest expansive recreational area in Sai Kung. Our key visual design embodies the architectural beauty of organic shapes, creating a mesmerizing landscape of clouds and sea.

Within this verdant paradise, lively and illustrative characters joyfully explore the seas and lands of Sai Sha. With a touch of warmth and inclusivity, this key visual beckons both nature enthusiasts and leisure seekers to enjoy in the abundant offerings of this captivating destination.

Brand
Experience

Welcome to Sai Sha’s website, where offline and online experiences seamlessly merge. Follow the animated ball as it transforms from the sun that bounces into a tennis ball as you scroll.

Our copywriting and map design also help to enrich the online showcase of Sai Sha to entice curiosity for exploration of its offline experience.