Bloom in Harmony
Swire X HK philharmonic
Client: Swire X HK philharmonic
Category:
Art & Culture
Work Scope:
Art Direction / Collaterals Design / Copywriting / Key Visual
Client: Swire X HK philharmonic
Category:
Art & Culture
Work Scope:
Art Direction / Collaterals Design / Copywriting / Key Visual
DESIGN
Concept
celebrating music &
its innate power to unite differences
In times of divide, we revisit the roots of music to move and cultivate a positive message of unity. A joint collaboration between the HK Philharmonic Orchestra and its principal patron Swire.
THE PROCESS
KEY ART
Layer upon another
to bloom forth
a work of art
flourishing &
harmonious
harmonious
melodic beauty
in the form of flowers
in the form of flowers
Layer upon
another to
bloom forth
a work of art
flourishing &
harmonious
harmonious
melodic beauty
in the form of flowers
in the form of flowers
The melodic beauty of music takes the form of nature, flourishing harmoniously in the enigmatic bloom of flowers.
Brand
Experience
From the green fields, a treble clef blooms, in concert with pieces of musical instruments that expand and overlap like petals of flowers.
The visual mimics the natural fluidity of auditory beauty, smooth and dynamic, altogether and all in harmony, within which growth is achieved.
