In Full Bloom
Blooms & Blossoms
DESIGN
Concept
a floral dream
The visual concept for Blooms & Blossoms revolves around natural ease, elegance, and a celebration of floral beauty. The design elements reflect the brand’s core values of simplicity and functionality, while evoking a sense of femininity and sophistication.
THE PROCESS
LOGO
EMBLEM
Elegant modernity
with a touch
of whimsy
Elegant
modernity
with a touch
of whimsy
A revamped logotype and emblem that speaks the language of flowers with natural ease and elegance.
THE PROCESS
KEY ART
Simplicity,
functionality &
natural elegance
brand’s connection
to nature
Simplicity,
functionality
& natural
elegance
brand’s connection
to nature
Adapted to the modern cultures of gifting, the bucket design transcend ordinary bouquets or vases – carry them like handbags to experience flowers like never before.
The container doubles as a bag to be carried in style, and enjoyed at home as a vase without the fuss of replanting. Simple and beautiful, as it should be.
Brand
Experience
The visual identity is built from the femininity of florals, with the support of luscious greens and highlights in yellow honey – creating a balanced and beautiful branding for the floral shop.
Embrace the perfect blend of aesthetics and practicality – with no need to be repotted or rearranged, the blooms can be kept at home, just as they are received. Simply add water to the sponge in the bucket to keep the blooms alive, and embrace a modern-day floral experience that is effortlessly beautiful.
