The Moonlit Beauty
Estee Lauder
![](https://rcs.co/wp-content/uploads/2023/10/d_cover-34.jpg)
Client: Estee Lauder
Category:
Lifestyle
Work Scope:
Art Direction / Collaterals Design / Key Visual
Client: Estee Lauder
Category:
Lifestyle
Work Scope:
Art Direction / Collaterals Design / Key Visual
DESIGN
Concept
UPON the
MOONLIT POND
Enveloped in elegance and grace, behold the mesmerizing moon-inspired visual that takes center stage in Estee Lauder’s mid-autumn campaign. Adapted across the Asia-Pacific region, this timeless piece captures the essence of the season’s serenity and charm.
THE PROCESS
KEY ART
![](https://rcs.co/wp-content/uploads/2023/10/d_key-art-25.jpg)
Immerse in
its glowing
charm
A beauty
from within
from within
Immerse in
its glowing
charm
A beauty
from within
from within
![](https://rcs.co/wp-content/uploads/2023/10/d_collage1-13.png)
A radiant moon, aglow in a serene lotus pond, forms the centerpiece of this captivating artwork. Its luminous presence evokes a sense of harmony, inviting viewers to immerse themselves in the ethereal beauty of the moon light.
Visual
Stories
![](https://rcs.co/wp-content/uploads/2023/10/d_img1-16.jpg)
![](https://rcs.co/wp-content/uploads/2023/10/d_img5-15.jpg)
![](https://rcs.co/wp-content/uploads/2023/10/d_img4-16.jpg)
![](https://rcs.co/wp-content/uploads/2023/10/d_img3-18.jpg)
![](https://rcs.co/wp-content/uploads/2023/10/d_img2-19.jpg)
![](https://rcs.co/wp-content/uploads/2023/10/d_end-26.jpg)