Some Like It Hot
HOT & MEEN
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DESIGN
Concept
ready, set, blaze!
From the masterminds behind Chilli Fagara, Hong Kong’s Sichuan mainstay, HOT ‘N’ MEEN is a delivery-only noodle concept worth drooling over. The tongue-in-cheek name pays homage to Chilli Fagara’s spicy legacy, and makes its offering clear with the use of ‘meen’, the Chinese word for noodles. Take a slurp of spicy noodles packed in smoky hot typography – a branding design created around steaming wriggly noodles and fiery flames to promise you nothing less than a punchy meal.
LOGO
DESIGN
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THE PROCESS
KEY ART
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Delivering
the taste of
hotness & fire
culinary adventure
Delivering
the taste of
hotness & fire
culinary adventure
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Here’s to spicing up an authentic Sichuan meal – meet our fun-filled characters of feisty peppers and dancing dumplings as they dash against pipping hot orange. A spicy twist on a traditional cuisine, designed for those who like it hot.
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Brand
Experience
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Inspired by the smoke that is synonymous to the sensations of gobbling down spicy noodles, the fun and dynamic vi design here paints a scene of rising hot steam as well as meen held up by a pair of chopsticks, vibrant and full of swag.
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