Some Like It Hot
HOT & MEEN
DESIGN
Concept
ready, set, blaze!
From the masterminds behind Chilli Fagara, Hong Kong’s Sichuan mainstay, HOT ‘N’ MEEN is a delivery-only noodle concept worth drooling over. The tongue-in-cheek name pays homage to Chilli Fagara’s spicy legacy, and makes its offering clear with the use of ‘meen’, the Chinese word for noodles. Take a slurp of spicy noodles packed in smoky hot typography – a branding design created around steaming wriggly noodles and fiery flames to promise you nothing less than a punchy meal.
LOGO
DESIGN
THE PROCESS
KEY ART
Delivering
the taste of
hotness & fire
culinary adventure
Delivering
the taste of
hotness & fire
culinary adventure
Here’s to spicing up an authentic Sichuan meal – meet our fun-filled characters of feisty peppers and dancing dumplings as they dash against pipping hot orange. A spicy twist on a traditional cuisine, designed for those who like it hot.
Brand
Experience
Inspired by the smoke that is synonymous to the sensations of gobbling down spicy noodles, the fun and dynamic vi design here paints a scene of rising hot steam as well as meen held up by a pair of chopsticks, vibrant and full of swag.
