H Queen’s
Henderson Land
DESIGN
Concept
the centre of
an artful lifestyle
Housing avant-garde galleries within its contemporary architecture, H Queen’s is the only art-centric building in the whole of Hong Kong. For its grand launch, we aligned in the theme of art and intercepted the three building functions to create ‘the centre of an artful lifestyle’.
THE PROCESS
KEY ART
Joint together
in a tasteful unity
art, dining & retail
to the new art hub
Joint
together in
an artful
unity
art, dining & retail
to the new art hub
Each element in the key art is crafted and collaged from scratch, painting a lively atmosphere within the vibrant backdrop of Central to seamlessly weave together the diverse tapestry of H Queen’s offerings: retail, dining, and art.
Brand
Experience
To communicate the prime location of the building, the utopia is centrally set in the bustling backdrop of Hong Kong. The subtle colour differences between the three spaces highlight the rare trichotomy, joint together with an artful unity. The drawing has been created and reimagined for the tram body, tram shelter, advertisements, outdoor billboards and multiple media adaptation designs for this campaign.
You’re my favourite work of art: In the Art Basel campaign for H Queen’s we reveal a touch of transparent, bold romance, that invites the discovery of beauty and inspiration through its limitless, artistic journey. Traditional totes are revamped in fashion, into on-trend pieces tasteful in its disclosure. Drawing from the architecture, tall bolded typography introduces the walk of art throughout the building.
