Beyond the Clouds
Landmark Mandarin Oriental
DESIGN
Concept
Coming into
whole
Inspired by the poem, “撥開雲霧見月明” (Through the fog the bright moon is revealed), here is a mooncake packaging concept in a circular layout to represent harmony. A scene looking up into a sky where clouds fade away to reveal the bright moon, sending a message of hope and good wishes.
THE PROCESS
KEY ART
A cycle of full moon
that comes
into whole
for nature & love
A cycle of full moon
that comes
into whole
for nature & love
With the romantic and evolving nature of watercolours, we painted on the sustainable canvases of canvas bags, a hopeful vision of a view looking upwards, into the deep woods with the Mid Autumn skies, glowing with the beautiful full moon.
Brand
Experience
Embracing the principles of sustainability, here is a packaging design that not only respects our environment but also pays homage to our rich Chinese heritage. A 100% cotton carrier bag to bridge modernity and our beautiful Chinese heritage.
