MO BAR
Landmark Mandarin Oriental
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DESIGN
Concept
From Dawn
to Dusk
MO Bar is an all-day dining restaurant & bar at The Landmark, Mandarin Oriental, Hong Kong. The circle from within MO Bar inspired our concept for the visual identity of the rising sun.
THE SERIES
Brand Identity
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The sun rises
from the East
moon gleams
The sun
rises from
the East
moon gleams
![](https://rcs.co/wp-content/uploads/2023/10/d_collage1-8.png)
Our design concept stems from the Sun, which rises from the east and sets in the west. In the breakfast menu, the day starts fresh on a blank white canvas, with the Sun rising at the horizon on the east. In the lunch menu, the Sun warms into a golden glow, shining high in the sky. In the dinner menu, it sets at the west, gleaming in the dark.
Brand
Experience
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The rising sun is expressed in special foils, which upon soft touch lamination, creates a luxurious, suede-like touch. On the first page, a poetic line introduces the concept with succinct beauty.
![](https://rcs.co/wp-content/uploads/2023/10/d_img2-10.jpg)
![](https://rcs.co/wp-content/uploads/2023/10/d_img3-10.jpg)
Designed with both style and functionality in mind, the sleek format not only exudes a modern aesthetic but also serves a practical purpose. The streamlined design makes the menus highly-functional for storage in the reception booth at this all-day dining restaurant.
![](https://rcs.co/wp-content/uploads/2023/10/d_end-14.jpg)