Modern Shanghai
1957 & Co.
DESIGN
Concept
cherished
flavours
Stemmed from Shanghai’s most original Hu style home-cooked recipes, Modern Shanghai offers the warmth and inexplicable bonding that oozes from the bottom of your heart while your taste buds is tingled with a creative palate of the good old days. The design concept exudes a feeling of warmth and traditions, taking inspirations from the homestyle interior designs and translating it into a wholistic and memorable brand experience.
LOGO
DESIGN
THE PROCESS
KEY ART
A twist of
modern to the
yesteryears
window panes
A twist of
modern
to the
yesteryears
window panes
Drawing from the essence of Shanghainese-style homes, the logo design and visual identity took shape, paying homage to the window panes that grace the interiors of the restaurants. Through a masterful blend of geometry and elegance, a brand pattern emerged, capturing the spirit of Modern Shanghai.
Brand
Experience
Every element of the brand experience is crafted with consistency, together they evoke a sense of nostalgia and vintage charm that celebrates in contemporary style the richness of Shanghai’s culinary heritage.
