A Chromatic Wonderland
Museum of O
DESIGN
Concept
Be Greedy
in COlours
At the heart of the Museum of O’s rebranding lies a mission to ignite curiosity and engage visitors of all ages. From mirror-tiled walls of silvery gleams to draped golden linings, visitors wander amongst artful installations in the Museum of O, as we mirror each individual room from imagination into the brand architecture through the power of colour.
LOGO
DESIGN
THE PROCESS
KEY ART
Step into an
experiential playground
of colours
knows no bounds
Step into an
experiential playground
of colours
knows no bounds
Fuelled by the emotive power of colours, we created on paper and on screens, colourful portals leading into the experiential playground of Museum of O, translating the immersive art pieces into stunning visuals where colours and typography take a joyful play.
Brand
Experience
Each room within the Museum of O is a modern exploration of colours inspired by Chinese traditional ideologies, vibrant visuals are paired with contemporary typography to entice users on an imaginative journey of visual feast and theatrical fantasy.
Inspired by the different themes and colours in every exhibition room, here is a visual identity that sparks joy and invites exploration. Step into the reimagined Museum of O, where contemporary positioning meets a vibrant explosion of colour and creativity.
