A Reveal in Style
MR PORTER
DESIGN
Concept
unveiling the
world’s best shoes
Mr Porter is a premium online retail destination of men’s style with over 180 of the world’s leading brands, sharing expert weekly editorial content. The brief is to celebrate one of their largest global event to date, the “World’s Best Shoes” campaign, introducing over 30 of their new brands and inviting 3 global directors to Hong kong. The invitation creates an interesting reveal to compliment the shoe reveal at the event.
THE PROCESS
KEY ART
Take a stride
into style
a touch of whimsy
Take
a stride
into style
a touch of whimsy
To complement the shoe reveal at the event, the invitation itself becomes a captivating work of art. Employing a mesmerizing special effect, it creatively translates motion onto paper. As recipients pull the tab, silouhette figures come to life, gracefully walking across the screens.
the
Invitation
This creative and intriguing invitation card merges contemporary aesthetics with a touch of whimsy, leaving an indelible impression on all who receive it. Get ready to step into a world of style and excitement with Mr Porter.
