PAC10
Pacific Century Place
DESIGN
Concept
from kitchen
to table
As a contemporary food pavilion, PAC10 differentiate itself from local foodcourts by bringing accessible quality food to all. Set within the vibrant Pacific Century Place, a newly established office building in the heart of Jakarta, PAC10 showcases a tantalizing collection of ten restaurants, each offering a diverse range of colorful delicacies and cuisines. Come hungry, leave with a smile, and let PAC10 take you on a fun-filled gastronomic journey!
LOGO
DESIGN
A playful feast
of culinary fun
ten restaurants
of dining
A playful
feast of
culinary fun
ten restaurants
of dining
The creative brief was to create a fun, contemporary and brand with associations to food and cooking, adding energy and colour to the lives of the office workers in the building and the surrounding CBD area, whisking them away from work and into culinary delights.
The process
KEY ART
Brand
Experience
In the logo design, we playfully transformed the 10 into a spatula and a pan, cooking up a sizzling hot PAC10 identity. The visual identity design took it a step further, serving up a plate and chopsticks cleverly representing 1 and 0 in fun geometries.
With a vibrant burst of yellow, green, and blue, the brand identity is here to cook up a visual feast. From eye-catching signages to aprons and takeaway food boxes, the identity of PAC10 invites you to indulge in pure enjoyment and fun.
