A Festive Merry Go Round
Rosewood Hotel
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DESIGN
Concept
season of
loving reunion
Translating the traditional mid-autumn tale with playful elegance, we designed for Rosewood Hong Kong a heartwarming mooncake bag to accompany your moon-gazing nights. The romantic tale begins through the ornate frames of tradition into the intriguing scene of the moonlit lotus pond, as adorable lunar bunnies hop and chase in a merry-go-round of festive joy.
An exquisite
blend of grace
& whimsy
come to life
joyous spirit
An exquisite
blend of
grace &
whimsy
come to life
joyous spirit
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As you explore the intricate details of our brand pattern, you’ll discover the deep-rooted symbolism and cultural significance behind the Mid-Autumn Festival – The lotus pond, represents purity and enlightenment, serves as a serene backdrop for the whimsical lunar bunnies, embodying happiness and the spirit of togetherness.
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THE PROCESS
KEY ART
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Brand
Experience
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As the enchanting bunnies gather in springing leaps around the moon, here is a design to bring you and your loved ones heartwarming joy in this season of loving reunion.
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With stylish circularity, the leather cabinet of drawers swivels out to reveal delectable mooncakes in delight. The interweaving pattern is embossed on envelopes, vouchers and gift bags, presenting a cohesive campaign in playful elegance balanced with a luxurious touch.
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