150 Anniversary
Swire HK
DESIGN
Concept
believe in
hong kong
To inject a sense of positivity into the spirit of Hong Kong, this creative concept celebrates the 150th anniversary of Swire by transitioning through the linearity of time, represented by the six human figures to tell an esoteric story, moving with positivity into the coming future.
LOGO
DESIGN
A golden future
of positivity
light & warmth
A golden future
of positivity
light & warmth
The six human figures represent each step of the group’s expansion, from its colonial roots to marine, aviation, and beverages, extending its consistent and active support for the arts in Hong Kong, altogether moving into a golden future with an elegant positivity.
THE PROCESS
KEY ART
Brand
Experience
The six human figures represent each step of the group’s expansion, from its colonial roots to marine, aviation, and beverages, extending its consistent and active support for the arts in Hong Kong, altogether moving into a golden future with an elegant positivity.
With a gradation in the graphics, vertical lines move forward, linear as time, as the radial sun shines with positive betterments, celebrated with an understated elegance for the coming years of Swire and Hong Kong.
