A New Way of Life
for Urbanites

A New Way of Life for Urbanites

CLIENT

Autopilot

WORK SCOPE

Logo Design, Brand Identity & Key Visual Design, Brochure Design, Project Management

A clothing brand that mindfully merges activewear with everyday attire, Autopilot symbolises a new way of life for urbanites – driven by the passionate go-getters and mindful mavens alike.

Inspired by the founders Antonia and Harris’ vision, the heartbeat accent in the emblem design triples as the character ‘A’ with an upward arrow, creating a logo of high-geared power and vitality, tailored for the likes of the multi-faceted dimensions of the contemporary women.

 

CLIENT

Autopilot

WORK SCOPE

Logo Design, Brand Identity & Key Visual Design, Brochure Design, Project Management

A clothing brand that mindfully merges activewear with everyday attire, Autopilot symbolises a new way of life for urbanites – driven by the passionate go-getters and mindful mavens alike.

Inspired by the founders Antonia and Harris’ vision, the heartbeat accent in the emblem design triples as the character ‘A’ with an upward arrow, creating a logo of high-geared power and vitality, tailored for the likes of the multi-faceted dimensions of the contemporary women.

AUTOPILOT’s garments are optimised for the new modes of lifestyle and work, with convertible and transitional layers, allowing wearers to flow freely between a multitude of identities.

Aligning with the brand’s ethos, a thoughtful combination of style and details are reflected in the logo design. Structured in bold with angular tips, the logo design translates a confident sophistication moving forward in full speed.

The Autopilot collection consists of garments that flatter the body and offer comfort and style in spades, with a fashion-forward practicality.

Extending the same design vision as the founder’s of the brand, we create the brand book with a mirrored airiness and pace, creating a streamlined reading experience that is effortless for the mind and visually pleasing for the eyes.

AUTOPILOT’s garments are optimised for the new modes of lifestyle and work, with convertible and transitional layers, allowing wearers to flow freely between a multitude of identities.

Aligning with the brand’s ethos, a thoughtful combination of style and details are reflected in the logo design. Structured in bold with angular tips, the logo design translates a confident sophistication moving forward in full speed.

The Autopilot collection consists of garments that flatter the body and offer comfort and style in spades, with a fashion-forward practicality.

Extending the same design vision as the founder’s of the brand, we create the brand book with a mirrored airiness and pace, creating a streamlined reading experience that is effortless for the mind and visually pleasing for the eyes.