Eye Care Campaign
Clé de Peau Beauté
DESIGN
Concept
INTO THE eye
OF RADIANCE
To celebrate the launch of Cle De Peau’s eye campaign, we deep dive behind the senes to learn the beautiful science that replenishes radiance to one of the most important features of our faces: our eyes.
THE PROCESS
KEY ART
2500 handdrawn lines
in dedication
to science
the shape of an eye
2500
handdrawn
lines in
dedication
to science
the shape of an eye
Matching the brand’s pure dedication to science, we hand drew more than 2500 lines to create intricate layers, each formed by straight lines yet creates the curved shapes of the eyes, leading with elegance into the key of radiance.
Brand
Experience
With detailed precision, we designed a uniquely multifaceted 3D mold, which when dipped in golden radiance, forms an elegant notebook blutch, opening up to a journey of beauty from within.
Between the dual golden tones of origami folds, inspired by Cle De Peau’s Japanese origins, an elegant surprise of an invitation awaits to be unravelled.
In creating video experiences, we design a thoughtfully assembled world where aesthetic and stories intertwine.
Taking custom graphic elements from the campaign and transforming them to 3D sets, we deliver a consistent experience, where each touchpoint adds a new dimension and opens doors to inspiring narratives.
Conducting a shoot of multiple parts, we join efforts with backdrop production, costume designs, lighting effects, photography teams and more, to create a magical concord of moving visuals and sounds with passion and professionalism.
“With all that we see around us, the most beautiful story is the one that is unique to you” – this is the belief taht we began with as we embarked on the campaign design for Cle De Peau Beaute.
