Chinachem CNY
CLIENT
Chinachem
WORK SCOPE
Anniversary Logo Design, Red Packet Design, Calendar Design, Key Visual Design
Using the concept of couplet (對聯) in Chinese tradition, here we use “慶祝六十週年” and “60th Anniversary” to communicate a positive and clear message of celebration. In this new era and new chapter, it is about a celebration and how the past journey comes full circle to create this new chapter in an upwards path. Here the couplet (對聯) is “萬象更新 前程萬里” revealing on pearl paper, in gold foil accents, a stunning story that moves from the past, respecting its path, and into a rising golden sun of a positive future.
Chinachem CNY
CLIENT
Chinachem
WORK SCOPE
Anniversary Logo Design, Red Packet Design, Calendar Design, Key Visual Design
Using the concept of couplet (對聯) in Chinese tradition, here we use “慶祝六十週年” and “60th Anniversary” to communicate a positive and clear message of celebration. In this new era and new chapter, it is about a celebration and how the past journey comes full circle to create this new chapter in an upwards path. Here the couplet (對聯) is “萬象更新 前程萬里” revealing on pearl paper, in gold foil accents, a stunning story that moves from the past, respecting its path, and into a rising golden sun of a positive future.
