The Build of Excellence
CLIENT
Easyknit Group
WORK SCOPE
Logo Design, Brand Identity & Key Visual Design, Collaterals Design
Easyknit Group is a publicly listed company with a founding in garments that expanded into properties with the growth of the company.
Our logo design for the group combines the symbolic emblem of a sewing machine and a construction weight, to represent both the garments foundation and architectural present of the group.
The Build of Excellence
CLIENT
Easyknit Group
WORK SCOPE
Logo Design, Brand Identity & Key Visual Design, Collaterals Design
Easyknit Group is a publicly listed company with a founding in garments that expanded into properties with the growth of the company.
Our logo design for the group combines the symbolic emblem of a sewing machine and a construction weight, to represent both the garments foundation and architectural present of the group.
In our tagline design for Easyknit Group, ‘The Build of Excellence’, we knitted together the ‘E’ of Easyknit and the ‘E’ of Excellence, synonymous in definition and thoughtfully built into the company’s foundation, in reflection of a revamped set of values for the group’s refreshed vision.
In developing Easyknit Group’s brand identity, we celebrate its garment roots and its architectural present. A pattern made of ‘E’s, reflecting both a knitted garment and the bamboo scaffolding of construction, seamlessly ties together the heritage and the future of the brand.
In our tagline design for Easyknit Group, ‘The Build of Excellence’, we knitted together the ‘E’ of Easyknit and the ‘E’ of Excellence, synonymous in definition and thoughtfully built into the company’s foundation, in reflection of a revamped set of values for the group’s refreshed vision.
In developing Easyknit Group’s brand identity, we celebrate its garment roots and its architectural present. A pattern made of ‘E’s, reflecting both a knitted garment and the bamboo scaffolding of construction, seamlessly ties together the heritage and the future of the brand.
