A New Year in Red & Blue
CLIENT
FC Barcelona
WORK SCOPE
Campaign Creative Direction, Key Visual Design and Adaptation, Video Creative Direction, Video Shoot Management, Video Editing
In welcoming the year of the Tiger, we captured the endurance and grit of FC Barcelona. Adapting to the times of Covid, the Barcelona film team and our creative team in Hong Kong co-created via Zoom. Explore the project that crossed continents to bring energy in times of darkness.
A New Year in Red & Blue
CLIENT
FC Barcelona
WORK SCOPE
Campaign Creative Direction, Key Visual Design and Adaptation, Video Creative Direction, Video Shoot Management, Video Editing
In welcoming the year of the Tiger, we captured the endurance and grit of FC Barcelona. Adapting to the times of Covid, the Barcelona film team and our creative team in Hong Kong co-created via Zoom, as festive red and chromatic blues colour each player, paired in oriental rhythms. The video transcends from dark to light, as the players gear up and prep themselves for the next new height with the determination of a prowling tiger.
As the festive red and chromatic blues colour each player, the video plays with oriental rhythms, transcending from dark to light, as the players gear up and prep themselves for the next new height with the determination of a prowling tiger.
In cool beats and saturated hues, we art directed and created the video campaign of FC Barcelona, taking the club with strength and grit, into the next new height.
As the festive red and chromatic blues colour each player, the video plays with oriental rhythms, transcending from dark to light, as the players gear up and prep themselves for the next new height with the determination of a prowling tiger.
In cool beats and saturated hues, we art directed and created the video campaign of FC Barcelona, taking the club with strength and grit, into the next new height.
