Hong Kong Philharmoic

Hong Kong Philharmoic

Hong Kong Philharmonic

CLIENT

Hong Kong Phil / Swire

WORK SCOPE

Identity, Branding, Key Visual and Poster Design, Print Ad Design


In times of divide, we revisit the roots of music to move and cultivate a positive message of unity. A joint collaboration between the Hong Kong Philharmonic Orchestra and its principal patron Swire, Bloom In Harmony celebrates music and its innate power to unite differences. In the design, the melodic beauty of music takes the form of nature, flourishing harmoniously in the enigmatic bloom of flowers. From the green fields, a treble clef blooms, in concert with pieces of musical instruments that expand and overlap like petals of flowers, a layer upon another to bloom forth a work of art. The visual mimics the natural fluidity of auditory beauty, smooth and dynamic, altogether and all in harmony, within which growth is achieved.

Hong Kong Philharmonic

CLIENT

Hong Kong Phil / Swire

WORK SCOPE

Identity, Branding, Key Visual and Poster Design, Print Ad Design

In times of divide, we revisit the roots of music to move and cultivate a positive message of unity. A joint collaboration between the Hong Kong Philharmonic Orchestra and its principal patron Swire, Bloom In Harmony celebrates music and its innate power to unite differences.

In the design, the melodic beauty of music takes the form of nature, flourishing harmoniously in the enigmatic bloom of flowers. From the green fields, a treble clef blooms, in concert with pieces of musical instruments that expand and overlap like petals of flowers, a layer upon another to bloom forth a work of art. The visual mimics the natural fluidity of auditory beauty, smooth and dynamic, altogether and all in harmony, within which growth is achieved.