House 1881
FWD Group
DESIGN
Concept
A TREASURED PIECE
OF HISTORY
House 1881 is one of the most prestigious heritage buildings in Hong Kong established since year 1881 – the former marine police headquaters. In the rebrand of its 138 years of history, we pay tribute to the strength that stood in the test of time, adding a dash of modernity, in appreciation of one of the two largest heritage buildings in the whole of Hong Kong.
LOGO
DESIGN
Translating from
3D to graphics
of history
Translating
from 3D to
graphics
of history
Reflecting the rare colonial architecture, the logo design of House 1881 underwent multiple rounds of size tests and adjustments. Every detail, from the grand columns and vintage window frames are translated, designed then simplified with absolute precision to ensure an authentic representation of this historic gem, yet overcoming the graphic challenge to display perfectly even in sizes as small as logos on name cards.
THE PROCESS
KEY ART
Brand
Experience
Celebrating the uniqueness of the numbers “1881”, made by the iconic shapes of two rectangles and four circles, a vibrant and dynamic VI adds brightness and vibrancy to the historic establishment.
The brand design is translated to an array of collaterals, one of which is the room key card case, which upon pulling, creates an animated experience on paper where the hotel lights coming alive, adding a touch of fun to this treasured piece of history.
