The Centre of an Artful Lifestyle
CLIENT
Henderson Land
WORK SCOPE
Creative Direction, Brand Identity, Advertising Key Visual, Shopping Directory, Print, Advertising, Tram Design, Tram Shelter Design, Event souvenir design
Housing avant-garde spaces within its contemporary design, H Queen’s is the only art-centric building in the whole of Hong Kong. Set in the urban backdrop of Central, it brings together a diverse showcase of art galleries, dining and retail ventures to revolutionize the cultural experiences in the very heart of Hong Kong.
The Centre of an Artful Lifestyle
CLIENT
Henderson Land
WORK SCOPE
Creative Direction, Brand Identity, Advertising Key Visual, Shopping Directory, Print, Advertising, Tram Design, Tram Shelter Design, Event souvenir design
Housing avant-garde spaces within its contemporary design, H Queen’s is the only art-centric building in the whole of Hong Kong. Set in the urban backdrop of Central, it brings together a diverse showcase of art galleries, dining and retail ventures to revolutionize the cultural experiences in the very heart of Hong Kong.
Graphis Award Gold Winner of Design Annual 2019
Print Promotion
An artistic utopia, we intercept the three trade mixes to create “the centre of an artful lifestyle”. In the middle is ‘art’, where we created unique sculptures and paintings depicting a spacious gallery. As it expands exponentially from the centre of the canvas, it intercepts on its left and right with dining and retail. Basking in the warm wooden glow of the restaurant is a couple, dining as they embark on a journey of gastronomical delights.
Also on a quest is a lady in the shop revelling in her new discoveries, indulging in the new perfect fit. To communicate the prime location of the building, the utopia is centrally set in the bustling backdrop of Hong Kong. The subtle colour differences between the three spaces highlight the wonderful trichotomy, joint together with an artful unity.
The artwork has been created and reimagined for the tram body, tram shelter, advertisements, outdoor billboards and multiple media adaptation designs for this campaign.
‘Even in the building filled with art, you’ll still be my favourite piece.’ In the Art Basel campaign for H Queen’s, we reveal a touch of transparent, bold romance, that invites the discovery of beauty and inspiration through its limitless, artistic journey. Traditional totes are revamped in fashion, into on-trend pieces tasteful in its disclosure.
Graphis Award Gold Winner of Design Annual 2019
Print Promotion
An artistic utopia, we intercept the three trade mixes to create “the centre of an artful lifestyle”. In the middle is ‘art’, where we created unique sculptures and paintings depicting a spacious gallery. As it expands exponentially from the centre of the canvas, it intercepts on its left and right with dining and retail. Basking in the warm wooden glow of the restaurant is a couple, dining as they embark on a journey of gastronomical delights.
Also on a quest is a lady in the shop revelling in her new discoveries, indulging in the new perfect fit. To communicate the prime location of the building, the utopia is centrally set in the bustling backdrop of Hong Kong. The subtle colour differences between the three spaces highlight the wonderful trichotomy, joint together with an artful unity.
The artwork has been created and reimagined for the tram body, tram shelter, advertisements, outdoor billboards and multiple media adaptation designs for this campaign.
‘Even in the building filled with art, you’ll still be my favourite piece.’ In the Art Basel campaign for H Queen’s, we reveal a touch of transparent, bold romance, that invites the discovery of beauty and inspiration through its limitless, artistic journey. Traditional totes are revamped in fashion, into on-trend pieces tasteful in its disclosure.
