La Prairie

La Prairie

A Dream of Eternity Since 1931

CLIENT

LA PRAIRIE

Campaign Concept Design, Creative Direction & On-Set Art Direction, Production Team Assembly & Management, Set Design, Video Editing & Final Output

A Dream of Eternity Since 1931

CLIENT

LA PRAIRIE

 

WORK SCOPE

Campaign Concept Design, Creative Direction & On-Set Art Direction, Production Team Assembly & Management, Set Design, Video Editing & Final Output

 

Weaving together a beautiful sequence of Swiss mountains, dazzling platinum and devotion to science, the video is performed in concert with Karena Lam’s reading of the script The Dream of Eternity. Together, the unique brand story of La Prairie is captured with a refreshed perspective filled with artistry.

In a still backdrop we captured with our cameras a dream that took flight, transforming the words on paper to imaginative visuals of sparkling stones, stunning mountains and beyond – bringing alive an odyssey of time’s pursuit.

Revisiting the root of the brand’s origins through its poetic script and dreamy visuals, here we created a video that magically transports from screens to the imaginative valley path of Vevey, dipped in the Alps-fed lakes of Montreux for a fully immersive and artistic video experience.