Morph

Morph

Morph

CLIENT

Morph, Shenzhen

WORK SCOPE

Logo Design, Key Visual Design, Identity Design, Branding, Menu Designs, Wall Sticker Designs and Printing Management


Morph is a new experiential destination, combining the three art forms of cultural performances, food and drinks in an artistic fusion spanning its 10,000 square ft space. The creative brief was to express the “morphing” of these art forms in its stunning interior designs. Representing one area each for cultural performances, food and drinks, a series of three minimalistic interior spaces are reimagined graphically in a tasteful palette of blue and red, then morphed together via the technique of lenticular paper. Similar to Morph where the three experiences seamlessly intertwine, the lenticular paper showcases the three interior spaces and its respective art forms, depending on the perspective from which it is viewed.

The graphic style is inspired by the bold minimalism of the interior, paying focus to its vibrant red and cobalt blue in geometric forms. Striped of the decorative, the design reflects only what is necessary to recreate the room, taking an artful, Bauhaus approach in celebration of the three art forms beautifully morphing within this mystifying contemporary space.

Morph

CLIENT

Morph, Shenzhen

WORK SCOPE

Logo Design, Key Visual Design, Identity Design, Branding, Menu Designs, Wall Sticker Designs and Printing Management

Morph is a new experiential destination, combining the three art forms of cultural performances, food and drinks in an artistic fusion spanning its 10,000 square ft space.

The creative brief was to express the “morphing” of these art forms in its stunning interior designs. Representing one area each for cultural performances, food and drinks, a series of three minimalistic interior spaces are reimagined graphically in a tasteful palette of blue and red, then morphed together via the technique of lenticular paper. Similar to Morph where the three experiences seamlessly intertwine, the lenticular paper showcases the three interior spaces and its respective art forms, depending on the perspective from which it is viewed.

The graphic style is inspired by the bold minimalism of the interior, paying focus to its vibrant red and cobalt blue in geometric forms. Striped of the decorative, the design reflects only what is necessary to recreate the room, taking an artful, Bauhaus approach in celebration of the three art forms beautifully morphing within this mystifying contemporary space.