Be Greedy In Colors
CLIENT
Museum of O (媄术馆), Shanghai
WORK SCOPE
Identity, Branding, Key Visual and Logo Design
Museum of O is a contemporary art museum in Shanghai. Within it, the four exhibition spaces are painted in a unique colour of magenta, yellow, blue and grey.
The logo design celebrates tradition, where the title of the exhibition are expressed in two symbolic, poetic characters, in a bold and striking size to add a contemporary touch. A unique geometric shape opens up a window into the world of art within. The logo design balances the past and present by remixing the lines of a modern typography with the inked, rounded corners of traditional calligraphy.
Be Greedy In Colors
CLIENT
Museum of O (媄术馆), Shanghai
WORK SCOPE
Identity, Branding, Key Visual and Logo Design
Museum of O is a contemporary art museum in Shanghai. Within it, the four exhibition spaces are painted in a unique colour of magenta, yellow, blue and grey.
The logo design celebrates tradition, where the title of the exhibition are expressed in two symbolic, poetic characters, in a bold and striking size to add a contemporary touch. A unique geometric shape opens up a window into the world of art within. The logo design balances the past and present by remixing the lines of a modern typography with the inked, rounded corners of traditional calligraphy.
The logo design celebrates tradition, where the title of the exhibition are expressed in two symbolic, poetic characters, in a bold and striking size to add a contemporary touch.
Each room within the Museum of O is a modern exploration of colours inspired by Chinese traditional ideologies, vibrant visuals are paired with contemporary typography to entice users on an imaginative journey of visual feast and theatrical fantasy.
Fuelled by the emotive power of colours, we created on paper and on screens, colourful portals leading into the experiential playground of Museum of O, translating the immersive art pieces into stunning visuals where colours and typography take a joyful play.
From mirror-tiled walls of silvery gleams to draped golden linings, visitors wander amongst artful installations in the Museum of O, as we mirror each individual room from imagination into the brand architecture through the power of colour.
Fuelled by the emotive power of colours, we created on paper and on screens, colourful portals leading into the experiential playground of Museum of O, translating the immersive art pieces into stunning visuals where colours and typography take a joyful play.
Fuelled by the emotive power of colours, we created on paper and on screens, colourful portals leading into the experiential playground of Museum of O, translating the immersive art pieces into stunning visuals where colours and typography take a joyful play.
From mirror-tiled walls of silvery gleams to draped golden linings, visitors wander amongst artful installations in the Museum of O, as we mirror each individual room from imagination into the brand architecture through the power of colour.
A unique geometric shape opens up a window into the world of art within. The logo design balances the past and present by remixing the lines of a modern typography with the inked, rounded corners of traditional calligraphy.
