Love Parcel From The Moon

Love Parcel From The Moon

Love Parcel From The Moon

CLIENT

Rosewood Hong Kong

WORK SCOPE

Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management

Through a hexagonal window of beauty, the traditional tale of ChangE is retold in gleaming lunar, with a romantic full moon that unfolds into a glowing lantern, lighting up the petaled mooncakes on a mirroring lotus pond. To celebrate with love for the environment, the glowing lantern is designed to be reusable with rechargeable function, 
as each outer box and lotus flower is made with 100% recycled paper, telling a story of sustainability.

Love Parcel From The Moon

CLIENT

Rosewood Hong Kong

WORK SCOPE

Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management

Through a hexagonal window of beauty, the traditional tale of ChangE is retold in gleaming lunar, with a romantic full moon that unfolds into a glowing lantern, lighting up the petaled mooncakes on a mirroring lotus pond. To celebrate with love for the environment, the glowing lantern is designed to be reusable with rechargeable function, 
as each outer box and lotus flower is made with 100% recycled paper, telling a story of sustainability.