Love Parcel From The Moon
CLIENT
Rosewood Hong Kong
WORK SCOPE
Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management
In this Mid Autumn, we brought to you a Love Parcel From The Moon. Explore the coming posts to experience the re-imagination of this beautiful heritage that spanned generations across dynasties.
Through a window of beauty, the traditional tale of Chang’e 嫦娥 is retold in gleaming lunar, with a romantic full moon that unfolds into a mirroring lotus pond of petaled mooncakes. To celebrate with heartfelt sustainability, each outer box and lotus flower are made with 100% recycled paper.
Since the Sang Dynasty, lanterns have always been the beacons that light up the path to prosperity and good fortune. Working with traditional artisans, we created these lanterns, capturing unique air flow mechanisms and opening extension methods that have been a part of our culture for dynasties.
To celebrate with love for the environment, the glowing lantern is designed to be reusable with a rechargeable function, lighting up moon-gazing gatherings with everlasting joy.
Love Parcel From The Moon
CLIENT
Rosewood Hong Kong
WORK SCOPE
Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management
In this Mid Autumn, we brought to you a Love Parcel From The Moon. Explore the coming posts to experience the re-imagination of this beautiful heritage that spanned generations across dynasties.
Through a window of beauty, the traditional tale of Chang’e 嫦娥 is retold in gleaming lunar, with a romantic full moon that unfolds into a mirroring lotus pond of petaled mooncakes. To celebrate with heartfelt sustainability, each outer box and lotus flower are made with 100% recycled paper.
Since the Sang Dynasty, lanterns have always been the beacons that light up the path to prosperity and good fortune. Working with traditional artisans, we created these lanterns, capturing unique air flow mechanisms and opening extension methods that have been a part of our culture for dynasties.
To celebrate with love for the environment, the glowing lantern is designed to be reusable with a rechargeable function, lighting up moon-gazing gatherings with everlasting joy.
