Windows Of The New Year
CLIENT
Rosewood Hotel
WORK SCOPE
Concept Design, Red Packets and Packaging Design, Copywriting
Taking an artistic approach to the beautiful celebrations of Chinese New Year. We combined the traditional hexagonal windows found in gardens of heritage, with intricate drawings of picturesque views, to paint a vision of hope for the coming 2021.
Inspired by the picturesque view looking into the new year, we create, on the front of the red packets, the beautiful scenery of romantic mountains and blooming gardens, depicted within embossed layers of hexagonal windows that symbolises ‘completeness’ and ‘harmony’.While a tailored Chinese couplets lines the back of the red packet to enhance its poetic charm.
Windows Of The New Year
CLIENT
Rosewood Hotel
WORK SCOPE
Concept Design, Red Packets and Packaging Design, Copywriting
Taking an artistic approach to the beautiful celebrations of Chinese New Year. We combined the traditional hexagonal windows found in gardens of heritage, with intricate drawings of picturesque views, to paint a vision of hope for the coming 2021.
Inspired by the picturesque view looking into the new year, we create, on the front of the red packets, the beautiful scenery of romantic mountains and blooming gardens, depicted within embossed layers of hexagonal windows that symbolises ‘completeness’ and ‘harmony’.While a tailored Chinese couplets lines the back of the red packet to enhance its poetic charm.
