The Art of Greetings
CLIENT
Rosewood Hotel
WORK SCOPE
Concept Design, Calligraphy, Red Packets Design, Gift Concept, Packaging Design, Copywriting
Paying homage to the beautiful culture of Fai Chun writing, a 1400 year-old beautiful tradition that has graced the doors of Chinese families in the joyous times of the New Year, we welcome the auspicious blessings painted in the style of artistic calligraphy. With contemporary flair, this design sends a lively message of tradition, filled with heartwarming wishes and loving hope.
The Art of Greetings
CLIENT
Rosewood Hotel
WORK SCOPE
Concept Design, Red Packets and Packaging Design, Copywriting
Paying homage to Fai Chun writing, a 1400 year-old beautiful tradition that has graced the doors of Chinese families in the joyous times of the New Year, we welcome the auspicious blessings painted in the style of artistic calligraphy. With contemporary flair, this design sends a lively message of tradition, filled with heartwarming wishes and loving hope.
Dancing across vivid canvases, lively scenes are painted, as each character forms a pictorial language that is synonymous to the beautiful meaning it carries – the strokes of flower (花) blossoms into prosperity, as bamboos (竹) thrive in beauty without bounds, within a rounded prosperity (福) that captures fulfilling abundance.
Through the double doors of prosperity, a calendar box of 15 surprises welcome you into the New Year with a unique selection of sweet treats and fortune cookies, packed with lucky greetings to share. A traditional candy box with a modern twist, this unique gift kickstarts the New Year with delightful surprises, one drawer at a time.
Dancing across vivid canvases, lively scenes are painted, as each character forms a pictorial language that is synonymous to the beautiful meaning it carries – the strokes of flower (花) blossoms into prosperity, as bamboos (竹) thrive in beauty without bounds, within a rounded prosperity (福) that captures fulfilling abundance.
Through the double doors of prosperity, an calendar box of 15 surprises welcome you into the New Year with a unique selection of sweet treats and fortune cookies, packed with lucky greetings to share. A traditional candy box with a modern twist, this unique gift kickstarts the New Year with delightful surprises, one drawer at a time.
