Believe in Hong Kong
CLIENT
Swire
WORK SCOPE
Brand Naming, Logo Design, Brand Identity & Key Visual Design, Collaterals Design, Project Management
To inject a sense of positivity into the spirit of Hong Kong, this creative concept celebrates the 150th anniversary of Swire by transitioning through the linearity of time, represented by the six human figures to tell the esoteric story of the group.
Believe in Hong Kong
CLIENT
Swire
WORK SCOPE
Brand Naming, Logo Design, Brand Identity & Key Visual Design, Collaterals Design, Project Management
To inject a sense of positivity into the spirit of Hong Kong, this creative concept celebrates the 150th anniversary of Swire by transitioning through the linearity of time, represented by the six human figures to tell the esoteric story of the group.
The six human figures represent each step of the group’s expansion, from its colonial roots to marine, aviation, beverages, to its consistently active support for the arts in Hong Kong, altogether moving into a golden future with an elegant positivity.
With the tasteful gradation in the graphics both vertically and radially, positive betterments are celebrated with an understated elegance for the coming years of Swire and Hong Kong.
The six human figures represent each step of the group’s expansion, from its colonial roots to marine, aviation, beverages, to its consistently active support for the arts in Hong Kong, altogether moving into a golden future with an elegant positivity.
With the tasteful gradation in the graphics both vertically and radially, positive betterments are celebrated with an understated elegance for the coming years of Swire and Hong Kong.
