Moonlit Pond of Modernity
CLIENT
Swire Hotels
WORK SCOPE
Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management
Here we celebrate the full moon in all its gleaming glory, revealing a scene of Mid-Autumn beauty through traditional brushwork and modern geometry. A mooncake box design inspired by the most notable poem by Li Bai 李白 – an imaginative scene of 床前明月光 is reinterpreted with contemporary flair.
Moonlit Pond of Modernity
CLIENT
Swire Hotels
WORK SCOPE
Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management
Here we celebrate the full moon in all its gleaming glory, revealing a scene of Mid-Autumn beauty through traditional brushwork and modern geometry. A mooncake box design inspired by the most notable poem by Li Bai 李白 – an imaginative scene of 床前明月光 is reinterpreted with contemporary flair.
Amidst our moon gazing traditions in Mid-Autumn Festival, we also take the time to pay tribute to our beautiful Mother Earth . These House Collective mooncakes are designed to be packaged in an eco-friendly, stylish and practical wooden box that is ready to serve a new purpose as soon as the last bite is savoured. From trinket trove to tool kit, you are invited to give it a thoughtful second life.
Housing four enticing flavours from red bean to dried figs, each taste of the moon is individually packaged in boxes made of 100% recycled paper. The boxes piece together to form a picturesque landscape of a moonlit pond, creating a picture of togetherness and harmony.
Made using sustainable materials and designed with reusability in mind, these boxes are designed to carry a fruitful purpose beyond the festive seasons.
Amidst our moon gazing traditions in Mid-Autumn Festival, we also take the time to pay tribute to our beautiful Mother Earth . These House Collective mooncakes are designed to be packaged in an eco-friendly, stylish and practical wooden box that is ready to serve a new purpose as soon as the last bite is savoured. From trinket trove to tool kit, you are invited to give it a thoughtful second life.
Housing four enticing flavours from red bean to dried figs, each taste of the moon is individually packaged in boxes made of 100% recycled paper. The boxes piece together to form a picturesque landscape of a moonlit pond, creating a picture of togetherness and harmony.
Made using sustainable materials and designed with reusability in mind, these boxes are designed to carry a fruitful purpose beyond the festive seasons.
