Moonlit Pond of Modernity

Moonlit Pond of Modernity

Moonlit Pond of Modernity

CLIENT

Swire Hotels

WORK SCOPE

Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management

In celebration of the Mid-Autumn Festival, this design portrays a modernistic interpretation of a landscape of a neon lit pond, revealing a scene of Mid-Autumn beauty through brushwork and balanced geometry. Packaged in an eco-friendly, stylish and practical wooden box made of sustainable FSC-certified wood, the box is ready to serve a new purpose after the mooncakes are consumed.

Moonlit Pond of Modernity

CLIENT

Swire Hotels

WORK SCOPE

Concept Design, Mid-Autumn Festival Packaging Design, Copywriting, Photoshoot Art Direction & Management

In celebration of the Mid-Autumn Festival, this design portrays a modernistic interpretation of a landscape of a neon lit pond, revealing a scene of Mid-Autumn beauty through brushwork and balanced geometry. Packaged in an eco-friendly, stylish and practical wooden box made of sustainable FSC-certified wood, the box is ready to serve a new purpose after the mooncakes are consumed.