VEA
Vicky Cheng
DESIGN
Concept
Narrating A Culinary Journey
With an elegant subtlety and a nostalgic warmth, the key visual and menu design of VEA draws guests into the story of the chef and founder Vicky Cheng.
THE PROCESS
KEY ART
The essence
of the meaningful
memories
Vicky Cheng
The essence
of the
meaningful
memories
Vicky Cheng
With an elegant subtlety and a nostalgic warmth, the key visual and menu design of VEA draws guests into the story of the chef and founder Vicky Cheng.
From the chef’s Chinese roots to his western culinary training, his fondness for local ingredients and endearing love story with his wife Polly, meaningful memories and iconic milestones in his culinary journey are captured and retold with visual intricacies in the warm and welcoming story of VEA.
Brand
Experience
Mirroring the delicate textures of the dishes at VEA onto the menu design, the printed piece utilises the technique of engraving to create a rich tactile and deep textural quality that can be felt by touch, with thoughtful details to prompt your senses in welcome of a delightful feast at VEA.
