CLIENT
VEA
WORK SCOPE
Concept Design, Menu Design, KV Design
With an elegant subtlety and a nostalgic warmth, the key visual and menu design of VEA draws guests into the story of the chef and founder Vicky Cheng.
From the chef’s Chinese roots to his western culinary training, his fondness for local ingredients and endearing love story with his wife Polly, meaningful memories and iconic milestones in his culinary journey are captured and retold with visual intricacies in the warm and welcoming story of VEA.
CLIENT
VEA
WORK SCOPE
Concept Design, Menu Design, KV Design
With an elegant subtlety and a nostalgic warmth, the key visual and menu design of VEA draws guests into the story of the chef and founder Vicky Cheng.
From the chef’s Chinese roots to his western culinary training, his fondness for local ingredients and endearing love story with his wife Polly, meaningful memories and iconic milestones in his culinary journey are captured and retold with visual intricacies in the warm and welcoming story of VEA.
Enriched with accents of gold, the circular narrative artwork is enriched with symbolism and esoteric stories to share, mirroring the dining experience at VEA with the feeling of discovery and creative revelations from the beginning of the meal until your very last bite.
Mirroring the delicate textures of the dishes at VEA onto the menu design, the printed piece utilises the technique of engraving to create a rich tactile and deep textural quality that can be felt by touch, with thoughtful details to prompt your senses in welcome of a delightful feast at VEA.
Enriched with accents of gold, the circular narrative artwork is enriched with symbolism and esoteric stories to share, mirroring the dining experience at VEA with the feeling of discovery and creative revelations from the beginning of the meal until your very last bite.
Mirroring the delicate textures of the dishes at VEA onto the menu design, the printed piece utilises the technique of engraving to create a rich tactile and deep textural quality that can be felt by touch, with thoughtful details to prompt your senses in welcome of a delightful feast at VEA.
