Illuminating

       the path to

a promising

         future

Client:
  • Landmark Mandarin Oriental HK
Category:
  • F&B
Work Scope:
  • Art Direction
  • Booth
  • Brand Identity
  • Collaterals Design
  • Illustration
  • Key Visual
  • Logo & Logotype
  • Menu
  • Photography
  • Print & Packaging

DESIGN
Concept

believe in
hong kong

To inject a sense of positivity into the spirit of Hong Kong, this creative concept celebrates the 150th anniversary of Swire by transitioning through the linearity of time, represented by the six human figures to tell an esoteric story, moving with positivity into the coming future.

THE PROCESS

KEY ART

      A golden future

   of positivity

moving into
radiating
light & warmth

A golden future

of positivity

moving into
radiating
light & warmth

The six human figures represent each step of the group’s expansion, from its colonial roots to marine, aviation, and beverages, extending its consistent and active support for the arts in Hong Kong, altogether moving into a golden future with an elegant positivity.

THE PROCESS

LOGO
EMBLEM

Embodying a

vibrant &

promising future

Embodying

a vibrant &

         promising

future

Brand
Experience

The six human figures represent each step of the group’s expansion, from its colonial roots to marine, aviation, and beverages, extending its consistent and active support for the arts in Hong Kong, altogether moving into a golden future with an elegant positivity.

With a gradation in the graphics, vertical lines move forward, linear as time, as the radial sun shines with positive betterments, celebrated with an understated elegance for the coming years of Swire and Hong Kong.