Client: New World Development
Category: Art & Culture
Work Scope: Art Direction / Collaterals Design / Key Visual / Logo & Logotype / Print & Packaging
Client: New World Development
Category: Art & Culture
Work Scope: Art Direction / Collaterals Design / Key Visual / Logo & Logotype / Print & Packaging

DESIGN
Concept

nature’s
mesmerizing tapestry

Inspired by the timeless beauty and captivating essence of nature, the key art design for Timber House captures the essence of a protective home nestled within the rings of timber. Meticulously crafted from prints of tree rings, this artwork tells a captivating story of exploration and curiosity, while also symbolizing the dynamic journey of self-discovery within the context of a residential haven.

LOGO
DESIGN

THE PROCESS

KEY ART

Discover the
enchanting rings

           of timber

Each path represents
a unique journey

Discover the
  enchanting
rings

     of timber

Each path represents
a unique journey

In the rings of timber, the road of exploration begins with a sense of curiosity. Made from prints of tree rings, the artwork is composed of a myriad of paths, symbolising both the passing of time and the journey within the core of self.

Brand
Experience

The key art is created by intricate handwork from inking to printing the tree rings. Throughout the entire crafting process, attention is paid to maintaining the integrity and authenticity of the artwork.

The result is a masterfully crafted key art design that reflects the meticulous attention to detail and the artistic prowess involved in its creation. The handmade nature of the artwork adds a touch of uniqueness, embodying the spirit of Timber House.