Client: 1957 & Co.
Category: F&B
Work Scope: Brand Identity / Collaterals Design / Logo & Logotype / Menu / Print & Packaging
Client: 1957 & Co.
Category: F&B
Work Scope: Brand Identity / Collaterals Design / Logo & Logotype / Menu / Print & Packaging

DESIGN
Concept

cherished
flavours

Stemmed from Shanghai’s most original Hu style home-cooked recipes, Modern Shanghai offers the warmth and inexplicable bonding that oozes from the bottom of your heart while your taste buds is tingled with a creative palate of the good old days. The design concept exudes a feeling of warmth and traditions, taking inspirations from the homestyle interior designs and translating it into a wholistic and memorable brand experience.

LOGO
DESIGN

THE PROCESS

KEY ART

    A twist of

modern to the

     yesteryears

through the
window panes

A twist of

     modern

  to the

   yesteryears

through the
window panes

Drawing from the essence of Shanghainese-style homes, the logo design and visual identity took shape, paying homage to the window panes that grace the interiors of the restaurants. Through a masterful blend of geometry and elegance, a brand pattern emerged, capturing the spirit of Modern Shanghai.

Brand
Experience

Every element of the brand experience is crafted with consistency, together they evoke a sense of nostalgia and vintage charm that celebrates in contemporary style the richness of Shanghai’s culinary heritage.