A visual

interpretation

    of auditory

beauty

Client:
  • Clé de Peau Beauté
Category:
  • Lifestyle
Work Scope:
  • Art Direction
  • Collaterals Design
  • Copywriting
  • Key Visual
  • Photography
  • Photography Management
  • Print & Packaging
  • Videography

DESIGN
Concept

celebrating music &
its innate power to unite differences

In times of divide, we revisit the roots of music to move and cultivate a positive message of unity. A joint collaboration between the HK Philharmonic Orchestra and its principal patron Swire.

THE PROCESS

KEY ART

      Layer upon another

to bloom forth

          a work of art

flourishing &
harmonious
melodic beauty
in the form of flowers

   Layer upon

       another to

bloom forth

   a work of art

flourishing &
harmonious
melodic beauty
in the form of flowers

The melodic beauty of music takes the form of nature, flourishing harmoniously in the enigmatic bloom of flowers.

Brand
Experience

From the green fields, a treble clef blooms, in concert with pieces of musical instruments that expand and overlap like petals of flowers.

The visual mimics the natural fluidity of auditory beauty, smooth and dynamic, altogether and all in harmony, within which growth is achieved.