Narrating

      a Culinary
Journey

Client:
  • Surprise Surprise
Category:
  • Art & Culture
Work Scope:
  • 3D Installation
  • Animation
  • Art Direction
  • Key Visual
  • Logo & Logotype
  • SOCIAL MEDIA
  • Visual Identity

DESIGN
Concept

Narrating A Culinary Journey

With an elegant subtlety and a nostalgic warmth, the key visual and menu design of VEA draws guests into the story of the chef and founder Vicky Cheng.

THE PROCESS

KEY ART


        The essence

of the meaningful

          memories

encapsulates
of Chef and Founder
Vicky Cheng

The essence

           of the

meaningful

memories

encapsulates
of Chef and Founder
Vicky Cheng

With an elegant subtlety and a nostalgic warmth, the key visual and menu design of VEA draws guests into the story of the chef and founder Vicky Cheng.

From the chef’s Chinese roots to his western culinary training, his fondness for local ingredients and endearing love story with his wife Polly, meaningful memories and iconic milestones in his culinary journey are captured and retold with visual intricacies in the warm and welcoming story of VEA.

Brand
Experience

Mirroring the delicate textures of the dishes at VEA onto the menu design, the printed piece utilises the technique of engraving to create a rich tactile and deep textural quality that can be felt by touch, with thoughtful details to prompt your senses in welcome of a delightful feast at VEA.